| Video iPod estimated bill of materials, from... Video iPod estimated bill of materials, from... | |||||||||
| http://www.nivi.com/blog/wp-content/videoipodbom.pdf | |||||||||
| Company | Component | Estimated Cost | |||||||
| Toshiba | 30GB 1.8" HDD | 65 $65.00 | |||||||
| PortalPlayer | Decoder/SoC | 8 $8.00 | |||||||
| Broadcom | Video decoder/processor | 10 $10.00 | <<== buy broadcom stock!? | ||||||
| Samsung | SDRAM - 256Mbit | 1.75 $1.75 | |||||||
| Wolfson Microelectronics | Audio codec | 3.75 $3.75 | |||||||
| Linear | USB power manager / li-ion battery charger | 1.60 $1.60 | |||||||
| National | Step Down Switching Regulator | 0.75 $0.75 | |||||||
| Philips | DC/DC converter | 1 $1.00 | |||||||
| Silcon Storage | Parallel Flash - 8Mbit | 1.30 $1.30 | |||||||
| Philips | Power Management Unit | 2.50 $2.50 | |||||||
| Cypress | PSoC Mixed Signal Controller / Touch Pad | 0.85 $0.85 | |||||||
| Touch pad | 2.50 $2.50 | ||||||||
| Li-Ion Battery | 4.50 $4.50 | ||||||||
| 2.5" color LCD | 15 $15.00 | ||||||||
| PCB, passivs, mechanical | 10 $10.00 | ||||||||
| Other | 15 $15.00 | ||||||||
| Total BOM | 143.5 $143.50 | ||||||||
| Retail Price | 299 $299.00 | ||||||||
| Implied Gross Margin | 0.52 | ||||||||