The comma separated values (CSV) data for spreadsheet: Marketing Vocabulary

Marketing Vocabulary,, ,, ,, A,, to act on the price,, after-sales activities,, after-sales service,, assisted brand identification,, to be competitive,, to be out of stock,, B,, behaviour pattern,, blind product test,, brand equity,, brand extension,, brand loyalty,, brand positioning,, brand preference,, brand range,, brand strategy,, brand switching,, brand value,, branded product,, buy for fun,, buying frequency,, buying habit,, buying motivation,, C,, call planning,, cannibalization,, cartel price,, case history,, cash and carry,, certificate of guarantee,, chain of retailers,, cluster analysis,, commercial strategy,, competition,, competitive advantage,, competitive products,, competitiveness,, competitor,, competitor profile,, consumer association,, consumer panel,, consumer survey,, convenience goods,, convenience store,, corporate identity,, corporate image,, cost per call,, cost per contact,, coverage,, customer loyalty,, customer satisfaction,, customer service,, cut-throat competition,, D,, demand and supply curve,, demand components,, department stores,, discount superstores,, display material,, distribution,, distribution chain,, distribution channel,, distribution cost,, distributor,, domestic market,, driving effect,, E,, economic model,, empirical research,, entry barriers,, excess of supply,, exhibition - show,, exhibition stand,, exit barriers,, experience curve,, F,, fashion product,, first entry advantage,, foreign dumping,, franchising,, free sample,, G,, game theory,, gap analysis,, group interview,, guided interview,, H,, historical brand,, hypermarket,, I,, imitation,, imitative effect,, incentive price,, in-store survey,, international competitiveness,, interviewee - answering person,, introductory offer,, introductory stage,, K,, key factor of success,, L,, to launch a product,, law of demand and supply,, long term forecast,, loss leader price,, loss of competitiveness,, M,, mail-order company,, mail-order sale,, to make a survey,, market amplitude - market scope,, market analysis,, market area,, market elasticity,, market evaluation,, market expansion,, market niche,, market oriented,, market penetration,, market potential,, market research,, market segmentation,, market share,, market size,, market survey,, market test,, marketing goals,, marketing mix,, marketing plan,, marketing techniques,, mass-market product,, maturity phase,, memory research,, merchandiser,, minimarket,, mission,, multipack,, N,, niche strategy,, O,, one-stop shopping,, open question,, own brand products,, P,, panel - consumer panel,, parallel import,, penetration index,, perceived quality,, pilot scheme,, pilot shop,, pilot survey,, point of sale (POS),, to position,, positioning,, potential market,, premium price,, prestige product,, price competitiveness,, price limit,, price perception,, price/quality effect,, price-sensitive buyers,, price-sensitive product,, product image,, product life cycle,, product manager,, product oriented,, product policy,, product range,, propensity to consume,, psychological threshold,, public relations (PR),, purchase headquarters,, purchasing group,, Q,, qualitative interview,, qualitative research,, quality management,, quantitative interview,, quantitative research,, R,, random sample,, random sampling,, redemption,, redemption costs,, reference price,, reference value,, registered trademark,, repositioning,, retail outlet,, retail prices,, retailer brand,, S,, sales analysis,, sales promotion,, sales response,, sales tactics,, sell-in activity,, selling methods,, sell-out activity,, semiotic analysis,, shop in the shop,, shopping centre (GB) - shopping mall (US),, single brand distribution,, social-economic factors,, socio-economic characteristics,, sole selling price,, to soundout the market,, specialised store,, statistical survey,, sub-brand,, substitute products,, supply curve,, T,, targeted distribution,, taste test,, telephone research,, trade fair,, trade mark,, trademark - brand name,, trend,, U,, unbranded product,, unfair competition,, unstructured interview,, user,, V,, value chain,, value system,, variety store (GB) - variety shop (US),, W,, wholesale stores,, wholesaler brand,, win-win strategy,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,, ,,

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